Surveillance Capitalism and PsyWar
Explanation of the central business model of Google, Facebook, and most social media
Surveillance capitalism is a novel economic system that has emerged in the digital era. It is characterized by the unilateral claim of private human experience as free raw material for translation into behavioral data. In this version of capitalism, predicting and influencing behavior (political and economic) rather than producing goods and services is the primary product. This economic logic prioritizes extracting, processing, and trading personal data to predict and influence human behavior by exploiting those predictions for various economic (marketing) and political objectives.
In many cases, surveillance capitalism merges with PsyWar tools and technologies to power the modern surveillance state, giving rise to a new form of Fascism (public-private partnerships) known as techno-totalitarianism. Leading corporations employing the surveillance capitalism business model include Google, Amazon and Facebook. Surveillance capitalism has now fused with the science and theory of psychology, marketing, and algorithmic manipulation of online information to give rise to propaganda and censorship capabilities that go far beyond those imagined by the twentieth-century predictions of Aldous Huxley and George Orwell.
Key Features of Surveillance Capitalism
One-way mirror operations: Surveillance capitalists engineer operations to operate in secrecy, hiding their methods and intentions from users, who are unaware of the extent of data collection and analysis.
Instrumentation power: Surveillance capitalists wield power by designing systems that cultivate “radical indifference,” rendering users oblivious to their observations and manipulations.
Behavioral futures markets: The extracted data is traded in new markets, enabling companies to bet on users’ future behavior, generating immense wealth for surveillance capitalists.
Collaboration with the state: Surveillance capitalism often involves partnerships with governments, leveraging favorable laws, policing, and information sharing to further entrench its power.
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