Was Earl's Misguided Effort About 'Certified Humane' or 'Halal' beef?

Was Earl's aborted switch to 'Certified Humane' beef from the USA really about 'Certified Humane' beef, or was that a red herring to distract the public from something more sinister?

The president of Earl's Restaurants is a Muslim named Mo Jessa. The, or one of the slaughterhouses in Kansas that Earl's had contracted with was Creekstone Farms. On their web-site, Creekstone advertises Halal meats as well as other meat products. 

Creekstone Farms ‎@CreekstoneFarms
We are very excited to have #Earls on board with our Creekstone Farms program!http://www.canadiancattlemen.ca/daily/earls-ups-ante-on-beef-sourcing …
8:12 AM - 27 Apr 2016

So, the question is, was Jessa attempting to switch Earl's to Halal meats (cattle have their throats slit and bleed to death, humanely, somehow, as the slaughterer dedicates the meet to Allah)? 

What would that accomplish for Jessa? Well, it might bring out more Muslims to Earls, or make those who already come feel more comfortable. But there is another possibility.

Dr. Peter Hammond has drawn up a rough scale as to what historically has occurred as Muslim populations increase in western countries (mainly Europe). He wrote that when the Muslim population of a country reaches about - From 5% on, they exercise an inordinate influence in proportion to their percentage of the population. For example, they will push for the introduction of halal (clean by Islamic standards) food, thereby securing food preparation jobs for Muslims. They will increase pressure on supermarket chains to feature halal on their shelves — along with threats for failure to comply.

So, is this an example of Dr. Hammond's research attempting to affect America? In the US, Muslims make up only about 1% of the population. In Canada, however, Muslims made up 3.2% of the population in 2011. It's a pretty safe bet that they are in the 4% range, or higher, in 2016. Perhaps more importantly, Muslims make up between 6 and 7% of the population of Canada's two largest cities, Toronto and Montreal. 

I should point out that Creekstone Farms is not a Muslim enterprise; that's obvious by the fact that they sell pork. It does, however, require a Muslim to slaughter an animal in Halal. Almost a million pounds of beef a year, which is what Earl's serves, does represent a lot of jobs.

I don't know if Mo Jessa was trying to finesse Earl's into serving Halal beef or not, perhaps his conscience really compels him to serve the most humanly treated animals available. Or perhaps it was just a marketing ploy to make Earl's look like it is really concerned for animal rights. He should know that PETA members are vegetarians!

Regardless of his motivation, it was a big fail as it deserved to be. 

What's next for Muslims in Canada according to Dr. Hammonds scale? Pushing for some level of Sharia in portions of cities where there are large Muslim populations. Let's watch for that.